How to Set Up a Social Media War Room

Photo: Canva The intersection between traditional public relations and social media marketing has overlapped to the point that it’s conceivable the two disciplines will look very different in the next decade.  For public relations professionals, in particular, this shift presents exciting possibilities to broaden the ways we do business. Beyond “likes” and short-term engagement, there [...]

The Case for a National Digital Citizenship Coalition

Photo: Canva "The central task of citizenship is learning how to be good to one another.”— A.J. Patrick Liszkiewicz One of the funnier segments on late night television is “Mean Tweets” on “Jimmy Kimmel Live!” where celebrities read the nastiest tweets strangers post about them. Part of its brilliance lies in the underlying message, “This is [...]